Tourism trends in Vietnam 2023

The year 2023 brings new hope to global tourism as the world reopens after COVID-19. It is estimated that this year, the number of tourists will reach more than 1.5 billion, of which tourists travelling for the purpose of sightseeing, relaxation and entertainment account for more than half of the total number of international tourists. More than just having fun and taking photos, the chosen travel trend this year has brought more meaning, experience and relaxation. Let’s take a look at 7 outstanding Tourism trends in Vietnam 2023

Survival tourism

Setting up a tent, cooking with a campfire and following a compass will be the mainstream tourism trends in 2023. Never before have experiences without conveniences, electricity and social isolation been as sought-after as this year. 44% of visitors said they want to experience basic living conditions, escape reality, and disconnect.

Travel “leaving the comfort zone.”

In 2023, instead of enjoying the services in the resort, tourists will look for unique vacations that surprise and delight. 47% of visitors want to try the strangest food in the world, and 38% want to learn about the oldest heritage. Even 28% want to buy a single travel ticket and go anywhere instinctively.

Solo travel

The trend of solo travel continues to be forecasted to grow stronger and stronger. According to data, 29% of Vietnamese tourists will plan to choose “single” trips to actively and freely explore new lands with many interesting experiences.

Green travel

According to a survey by Vietnam Report, nearly 94% of tourists said they are willing to pay more for eco-friendly travel services. They accept to travel by means of transport that emit fewer emissions, minimize fast food, plastic cups, and plastic bottles and prioritize using recycled materials.

Healing travel

Pressure from lifestyle changes after the pandemic and impacts from climate change… make many travellers continue seeking vacations and healing experiences in 2023. survey shows nearly 44% of travellers want to book meditation and mindfulness trips, experiences that combine wellness and spiritual therapies.

Travel combined with remote working

The increase in demand for relocation and renewal of workspaces has fueled the desire to “migrate” the workplace from the office space of a large number of office workers. “Workation” – combining work and relaxation will be the travel trend of the office world.

Local discovery tour

A survey by Vietnam Report shows that tourists consider community-based tourism to be a part of promoting sustainable tourism development. Visitors can have an authentic experience, stay at the local people’s houses, and experience the unique culture and cuisine while immersing in the lives of the indigenous people.

Positive signals from Vietnam’s tourism in early 2023

According to information from the Vietnam National Administration of Tourism, the total revenue from tourists in January is estimated at 46,000 billion VND. The number of domestic tourists is estimated at 13 million, of which about 4.5 million tourists stay.

Director General of the Vietnam National Administration of Tourism Nguyen Trung Khanh said: The recovery of Vietnam’s tourism industry after the pandemic is not only due to the increased travel demand of people after the COVID-19 epidemic but also the efforts of the whole country the tourism industry in developing new products, improving service quality and promoting linkages.

These activities have brought attractive tourism programs with reasonable prices for tourists. The government has also been very flexible in policies, providing timely support to businesses and employees in the tourism industry.

In 2023, Vietnam’s tourism industry aims to receive 110 million visitors. In which about 8 million international tourists and 102 million domestic tourists. Total revenue from tourists is about 650,000 billion VND.

Above are the latest trends in Vietnam tourism in 2023. If you are in need to travel to Vietnam, please contact Passionate Travel immediately for the most detailed instructions.


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